Starting out as nothing more than a casual activity in their home kitchens that evolved to an ongoing experiment in flavor and ingredients, the innovative popsicles of Sparkle City Street Pops is the brainchild of partners Laura Olson and Bridgette Cochran. As homegrown as you can get, the two began creating their gourmet sorbet and gelato pops for (and with) their own kids, in an effort to give their families the sweet treats that they craved without all the diluted flavor substitutes and high fructose corn syrup. In early spring 2018, SC Street Pops purchased a food truck to better disperse their cool confections, and approached Bannan Blasko to do a rebrand for their company and hand-paint their soon-to-be-mobile food truck in the new brand’s aesthetic.
The resulting hand-painted truck takes its inspiration from the look and feel of old-school ice cream trucks circa 1930 through about 1975, and the reimagined branding focuses on both the variety of choices the dessert truck offers its clientele, as well as the hometown emphasis of the business. A traditional two-tone look and pastel color scheme (featuring a single blazing accent) common on older trucks were emulated first, and a subtle sprinkle pattern was added to the bottom tone for flair and as a nod to the iconic topping that SCSP utilizes readily. The driver’s side was given the business’s full name divided into a pleasingly diverse font hierarchy and the new logo was placed on both doors. On the vehicle’s passenger side, a variety of possible popsicle/topping combinations were rendered on its retractable windows, which give way to the real thing when they are parked and open for business. Finally, the vehicle’s backside was divided compositionally into six custom graphics. Each graphic combines one of SCSP’s flavors with recognizable imagery from their hometown of Spartanburg, South Carolina.