The Dearybury Oil and Gas Company’s headquarters in Spartanburg was once easy to miss. Headed west on Southport Road from SC Route 56, it was just one parcel among many large, unadorned metal structures. Those arriving for meetings and deliveries at Dearybury would often pass it by initially, having to double back and waste precious time. Seizing the opportunity to correct this common mishap, Dearybury approached us to handcraft a unique wayfinding mechanism for their base of operations. We were more than happy to meet their request with an original and eye-catching design, the result of which is this massive sign work. One of our largest pieces to date at over 50 feet long and 30 feet high, this work incorporates Dearybury’s recently rebranded logo and references design elements from iconic trucking and shipping brands. This chosen aesthetic complements Dearybury’s own industrial brand while also subtly referencing the logos of the semi-trucks that regularly pass through and park in the paved area directly adjacent to the piece’s location. We think it is safe to say that no one will have trouble finding Dearybury’s headquarters for the foreseeable future.